13. Selling Beyond Your Village: How Widows Are Using Digital Tools to Reach New Markets - Empowering Widows - Widow Empowerment
13. Selling Beyond Your Village: How Widows Are Using Digital Tools to Reach New Markets Here is a reframe that is worth sitting with: your business was never actually limited to the size of your village. It was limited to the size of your reach . Those are two very different problems, and one of them is far easier to solve than the other. For many widows running home-based businesses such as cooking, tailoring, trading, crafts, the growth eventually stalls, not because the product isn't good, but because everyone nearby who was going to buy already has. That's not a product problem. That's a distribution problem. And digital tools were built to solve exactly that. Will You Remember Orphans And Widows? Three digital doors are worth walking through, none of which require advanced tech skills. WhatsApp Business is the lowest-barrier entry point, since most customers already use it, for instance a simple catalog and broadcast list can turn casual buyers into repeat ones...